Naslov
Challenges of the Challengers: An Insight into the Internationalization Pathway of Croatian Digital Agencies

Autori
Drašković, Nikola ; Marković, Milivoj ; Hruškar, Domagoj

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 28th DAAAM International Symposium on Intelligent Manufacturing and Automation / Katalinic, B. - Beč : DAAAM International Vienna, 2017, 895-901

ISBN
978-3-902734-11-2

Skup
28th DAAAM International Symposium on Intelligent Manufacturing and Automation

Mjesto i datum
Zadar, Hrvatska, 08.11.2017. - 11.11.2017

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
internet - based technologies ; digital agencies ; internationalization ; born global companies

Sažetak
Development of internet-based technologies provided companies with an ideal infrastructure for rapid internationalization. The internet era facilitated the emergence of a new type of companies that rapidly develop global presence through the utilisation of various internet- based technologies. According to the traditional internationalization theories, the process of internationalization requires vast amounts of funds, significant time, competent international workforce and network support by suppliers. The so cold born global companies rely far less on these elements (prerequisites). For them, the development of internet infrastructure and the overall market penetration of internet are much more essential. Their process of internationalization (or globalization) is usually rapid, without any preceding long-term domestic or internationalization phase. This paper analyses theoretical framework behind the born global companies’ internationalization process in order to shed some light on the recent developments among Croatian digital agencies and their internationalization pathways. Although born global companies are challenging traditional theories, there exists a scope for potential complementarity between these essentially opposite pathways of internationalization.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA