Pregled bibliografske jedinice broj: 897646
How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade
How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade // EuroMed Academy of Business Conference Book of Proceedings / Vrontis, Demetris ; Weber, Yaakov ; Kaufmann, Rudi ; Tarba, Shlomo (ur.).
Salerno, Italija: EuroMed Press, 2009. str. 1944-1953 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 897646 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade
Autori
Ahec Šonje, Amina ; Jurković Majić, Olivera ; Majić, Helena ; Zaninović, Jasenka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
EuroMed Academy of Business Conference Book of Proceedings
/ Vrontis, Demetris ; Weber, Yaakov ; Kaufmann, Rudi ; Tarba, Shlomo - : EuroMed Press, 2009, 1944-1953
ISBN
978-9963-634-76-7
Skup
Conference Managerial and Entrepreneurial Developments in the Mediterranean Area (2 ; 2009)
Mjesto i datum
Salerno, Italija, 26.10.2009. - 28.10.2009
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
international trade and international marketing, conusmer's ethnocentrism, adaptable marketing strategies
Sažetak
This paper analyzes the effect of cultural factors in consumer's behaviour on international trade, especially in respect of the religious tendencies, and all the means of adapting the marketing strategy accordingly. The paper is based on the authors' authentic research conducted among the Croatian managers with a view to their opinion on concusmer's ethnocentrism.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Conference Proceedings Citation Index - Social Sciences & Humanities (CPCI-SSH)
