Naslov
Impact of pictures on response rates in business web surveys: Croatian Case

Autori
Žmuk, Berislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 14th International Symposium on Operational Research SOR'17 / Zadnik Stirn, L. ; Kljajić Borštnar, M. ; Žerovnik, J. ; Drobne, S. - Ljubljana : Slovensko društvo informatika, 2017, 65-70

ISBN
978-961-6165-50-1

Skup
The 14th International Symposium on Operational Research SOR'17

Mjesto i datum
Bled, Slovenija, 27.09.2017. - 29.09.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Chi-square test ; Croatian enterprises ; pictures ; proportion difference test ; response rate ; web survey

Sažetak
Response rates in web surveys have been very low in the last decade. The aim of the paper is to inspect whether pictures have a statistically significant impact on response rates in business web surveys. In order to investigate the issue, three versions of a questionnaire have been developed and sent to a sample of Croatian enterprises. The only difference among the questionnaire versions refers to whether they have included pictures or not. The conducted statistical analysis has shown that there is no statistically significant difference in response rates to questionnaires without and with pictures.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
This work has been supported in part by Croatian Science Foundation under the project STatistical Modelling for REspoNse to Crisis and Economic GrowTH in WeStern Balkan Countries - STRENGTHS (No. IP 2013-9402). CITIRANOST: Inspec, EconLIt, Scopus ; Index to Scientific & Technical Proceedings on CD-ROM and ISI/ISTP&B online database), Current Mathematical Publications, Mathematical Review, MathSci, Zentralblatt für Mathematic / Mathematics Abstracts, MATH on STN International, CompactMath, INSPEC, Journal of Economic Literature.

POVEZANOST RADA