Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 884015

An investigation of the Relationship Between Destination Branding and Destination Competitiveness


Miličević, Katarina; Mihalič, Tanja; Sever, Ivan
An investigation of the Relationship Between Destination Branding and Destination Competitiveness // Journal of Travel & Tourism Marketing, 34 (2017), 2; 209-221 doi:10.1080/10548408.2016.1156611 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 884015 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
An investigation of the Relationship Between Destination Branding and Destination Competitiveness

Autori
Miličević, Katarina ; Mihalič, Tanja ; Sever, Ivan

Izvornik
Journal of Travel & Tourism Marketing (1054-8408) 34 (2017), 2; 209-221

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Tourism destination, destination branding process, destination competitiveness, Croatia

Sažetak
Empirical research focusing on the relationship between destination branding and destination competitiveness has so far been lacking. Even though destination brand is partially incorporated into the two most prominent theoretical models of destination competitiveness, there is still a need for understanding the role that destination branding plays in achieving destination competitiveness. For this reason, this study proposes a theory-based research instrument that joins the branding process implementation index and competitiveness measured by customer satisfaction. The proposed instrument is tested in the context of Croatian coastal destinations. The results confirm that a well-implemented destination branding process increases destination competitiveness.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
UIP-2014-09-7005 - bredniranje Turističke destinacije: Analiza Uspješnosti Brenda u Kontekstu Procesa brendiranja Destinacije (DESTBRAND) (Mikulić, Josip, HRZZ - 2014-09) ( CroRIS)

Ustanove:
Institut za turizam, Zagreb

Profili:

Avatar Url Katarina Miličević (autor)

Avatar Url Ivan Sever (autor)

Poveznice na cjeloviti tekst rada:

doi dx.doi.org www.tandfonline.com

Citiraj ovu publikaciju:

Miličević, Katarina; Mihalič, Tanja; Sever, Ivan
An investigation of the Relationship Between Destination Branding and Destination Competitiveness // Journal of Travel & Tourism Marketing, 34 (2017), 2; 209-221 doi:10.1080/10548408.2016.1156611 (međunarodna recenzija, članak, znanstveni)
Miličević, K., Mihalič, T. & Sever, I. (2017) An investigation of the Relationship Between Destination Branding and Destination Competitiveness. Journal of Travel & Tourism Marketing, 34 (2), 209-221 doi:10.1080/10548408.2016.1156611.
@article{article, author = {Mili\v{c}evi\'{c}, Katarina and Mihali\v{c}, Tanja and Sever, Ivan}, year = {2017}, pages = {209-221}, DOI = {10.1080/10548408.2016.1156611}, keywords = {Tourism destination, destination branding process, destination competitiveness, Croatia}, journal = {Journal of Travel and Tourism Marketing}, doi = {10.1080/10548408.2016.1156611}, volume = {34}, number = {2}, issn = {1054-8408}, title = {An investigation of the Relationship Between Destination Branding and Destination Competitiveness}, keyword = {Tourism destination, destination branding process, destination competitiveness, Croatia} }
@article{article, author = {Mili\v{c}evi\'{c}, Katarina and Mihali\v{c}, Tanja and Sever, Ivan}, year = {2017}, pages = {209-221}, DOI = {10.1080/10548408.2016.1156611}, keywords = {Tourism destination, destination branding process, destination competitiveness, Croatia}, journal = {Journal of Travel and Tourism Marketing}, doi = {10.1080/10548408.2016.1156611}, volume = {34}, number = {2}, issn = {1054-8408}, title = {An investigation of the Relationship Between Destination Branding and Destination Competitiveness}, keyword = {Tourism destination, destination branding process, destination competitiveness, Croatia} }

Časopis indeksira:


  • Current Contents Connect (CCC)
  • Web of Science Core Collection (WoSCC)
    • Social Science Citation Index (SSCI)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus


Uključenost u ostale bibliografske baze podataka::


  • CAB Abstracts
  • SSCI


Citati:





    Contrast
    Increase Font
    Decrease Font
    Dyslexic Font