Pregled bibliografske jedinice broj: 884015
An investigation of the Relationship Between Destination Branding and Destination Competitiveness
An investigation of the Relationship Between Destination Branding and Destination Competitiveness // Journal of Travel & Tourism Marketing, 34 (2017), 2; 209-221 doi:10.1080/10548408.2016.1156611 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 884015 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
An investigation of the Relationship Between Destination Branding and Destination Competitiveness
Autori
Miličević, Katarina ; Mihalič, Tanja ; Sever, Ivan
Izvornik
Journal of Travel & Tourism Marketing (1054-8408) 34
(2017), 2;
209-221
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Tourism destination, destination branding process, destination competitiveness, Croatia
Sažetak
Empirical research focusing on the relationship between destination branding and destination competitiveness has so far been lacking. Even though destination brand is partially incorporated into the two most prominent theoretical models of destination competitiveness, there is still a need for understanding the role that destination branding plays in achieving destination competitiveness. For this reason, this study proposes a theory-based research instrument that joins the branding process implementation index and competitiveness measured by customer satisfaction. The proposed instrument is tested in the context of Croatian coastal destinations. The results confirm that a well-implemented destination branding process increases destination competitiveness.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
UIP-2014-09-7005 - bredniranje Turističke destinacije: Analiza Uspješnosti Brenda u Kontekstu Procesa brendiranja Destinacije (DESTBRAND) (Mikulić, Josip, HRZZ - 2014-09) ( CroRIS)
Ustanove:
Institut za turizam, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
Uključenost u ostale bibliografske baze podataka::
- CAB Abstracts
- SSCI