Naslov
Konkurentna opstojnost prometnog pravca na tržištu prometne usluge
(Competitive sustainability of a transport route in the transport service market)

Autori
Poletan-Jugović, Tanja ; Šimić Hlača, Marija ; Žgaljić, Dražen

Izvornik
Pomorstvo : journal of maritime studies (1332-0718) 28 (2014); 128-136

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
konkurentnost, prijevozni put, tržište prometnih usluga, kriteriji konkurentnosti, struktura prioriteta, logistički operatori, korisnik usluge
(Competitiveness Transport route Transport service market Competitiveness criteria Preference structure Logistic operators Service user)

Sažetak
In order for the particular transport route and entities in the production of a transport service on that route to maintain their position in the transport service market, they have to ensure efficiency, orientation towards service users, rationality, environmental friendliness and quality dominance of an offered service. User orientation and flexible reaction to market demands create preconditions for the establishment of a competitive and attractive transport route and accompanying transport and service facilities and entities. Therefore, proper valorization and quality marketing elaboration of these advantages, requires accepting of those standards, criteria and preferences of the transport service users or their intermediaries as fundamental measures for the realization of a competitive sustainability of a transport route on the transport service market, where it is important to be aware of: competitiveness criteria structure, service user preferences, expectations and needs of intermediaries as decision makers about the transport route their customers will address their transport and logistic needs.

Izvorni jezik
Engleski

POVEZANOST RADA