Pregled bibliografske jedinice broj: 870671
Defining Target Market Based on Tourists’ Perception: the Example of Tourist Destination Dubrovnik
Defining Target Market Based on Tourists’ Perception: the Example of Tourist Destination Dubrovnik // Journal of economics, business and management, 4 (2016), 5; 378-383 doi:10.18178/joebm.2016.4.5.421 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 870671 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Defining Target Market Based on Tourists’ Perception: the Example of Tourist Destination Dubrovnik
Autori
Pandža Bajs, Irena
Izvornik
Journal of economics, business and management (2301-3567) 4
(2016), 5;
378-383
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Target group, tourist destination, perceived value, Dubrovnik.
Sažetak
According to the results of an empirical study, destination management of Dubrovnik should focus its marketing activities on tourists older than 55 years with higher personal incomes since Dubrovnik can best meet the needs and wishes of that target market.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
