Naslov
Raw producers' milk sale influence on milk consumption in Croatia

Autori
Kovačić, Damir ; Božić, Miroslav

Izvornik
Mljekarstvo (0026-704X) 45 (1994), 4; 233-242

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
sale ; raw producers' milk ; consumption ; experiment ; Croatia

Sažetak
Influence of raw producers milk sale on consumption in Croatia was studied. The study was organized as a marketing test. Since the testers of the experimental group (raw milk consumers) and the control group (raw milk non-consumers (were chosen to sample after the activity of Independent factor (raw milk supply), the form of experiment EX - post factum was used with subsequent equalizing of groups in relation to significant characteristics for studied phenomenon. On the basis of survey results the authors concluded that raw milk supply will not affect milk consumption increase, but it would Increase consumer's segment fulfilment prefering raw non packed to packed milk.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija)

POVEZANOST RADA