Naslov
BUSINESS CONTINUITY AND DISASTER RECOVERY AS A PART OF MARKETING CONCEPT

Autori
Ivan Novak ; Aleksandar Pašagić

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
4th International Conference ERGONOMICS 2010 / Budimir Mijović - Stubičke Toplice : Hrvatsko ergonomijsko društvo, 2010, 321-330

ISBN
978-953-98741-5-3

Skup
4th International Conference ERGONOMICS 2010

Mjesto i datum
Stubičke Toplice, Hrvatska, 30.06.2010. - 03.07.2010

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing concept, macro environment, business continuity, disaster recovery, security procedures

Sažetak
Abstract This paper explores certain aspects of possible conceptual relationship between concept of business continuity planning (BCP) with disaster recovery (DR) and uncontrollable factors of marketing macro environments. It provides an overview of fundamental marketing concept principles as well as BC/DR principles, and gives an outline of basic procedures necessary for their successful application within marketing concept in order to ensure uninterrupted functioning of an organization in case of environmental or human-related adverse influences. Given that the extent of assets allocated to BC/DP segment will largely be determined by business operation considerations, this paper elaborates marketing macro environment factors relevant to establishment of a functional BC/DR plan.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA