Naslov
Corporate Social Responsibility and Sustainable Competitive Advantage : A Case Study of the Cement Industry

Autori
Katavić, Ivica

Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, znanstvena

Izdavač
Lambert Academic Publishing

Grad
Saarbrücken

Godina
2015

Stranica
257

ISBN
978-3-659-75805-8

Ključne riječi
Corporate Social Responsibility, CSR, Sustainable Competitive Advantage, SCA

Sažetak
This book was written in response to limited knowledge of the corporate leaders about the conditions under which corporate social responsibility (CSR) initiatives contribute to sustainable competitive advantage (SCA), specifically in the cement industry. The purpose of this qualitative study, utilizing a single embedded descriptive case study research design, was to achieve a deeper understanding on how CSR initiatives are planned, aligned and implemented in large MNCs in the cement industry and how these initiatives may contribute to the community in the form of sustainable development and the corporation’s SCA. The study findings clearly indicated that the strategic approach to CSR (i.e., aligning the corporation goals with the goals of the community) may balance economic value creation with the expectations of local communities. Understanding how CSR initiatives are planned, aligned and implemented in large MNCs in the cement industry may positively impact the community and the corporation’s SCA.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA