Naslov
Integrating corporate social responsibility (CSR) into business strategies and practice

Autori
Katavić, Ivica ; Kovačević, Andrea

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Entrepreneurship and macroeconomic management: reflections on the world in turmoil : conference proceedings / Afrić Rakitovac, Kristina ; Šugar, Violeta ; Bevanda, Vanja - Pula : Juraj Dobrila University of Pula, Department of economics and tourism, 2011, 1451-1472

ISBN
978-953-7498-41-2

Skup
The 5th International scientific conference "Entrepreneurship and Macroeconomic Management"

Mjesto i datum
Pula, Hrvatska, 24.03.2011. - 26.03.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate social responsibility (CSR), stakeholders’ concerns, integration, business strategies, management practice

Sažetak
As we are entering into a second decade of the 21st century, corporate social responsibility (CSR) policies and practices have continued to adding value to a growing number of companies. CSR impacts business economic performances and improves the relationship among stakeholders. The failure to integrate CSR into business strategies and practice leads to locking the value and the potential for achieving company’s competitive advantages. As a result, the following insights highlight: lack of strategic focus on CSR, inadequacies in internal and external stakeholder engagement, and failure to align CSR strategy with business strategy. A basic assumption underlying this paper is that doing business ethically and socially responsible is good for a business and society. The purpose of this paper is to develop a practical framework that aligns CSR with business strategies and managerial practices. The primary objective of this paper is to determine how the integrated CSR into business strategies and practice contributes to company’s competitive adventage. To meet this objective, company should align business and corporate responsibility strategies with management practices. The aim of this research is to identify, prioritize, and address the social causes that make the highest impact to society and business’s future. The major results of this paper are: (a) the change of the general attitude towards CSR, from a philanthropic to a strategic approach, (b) understanding CSR has improved, especially the impact of CSR on their business, community and workplace, (c) positively influence managers and decision and policy makers, (d) promotes a good practice of CSR. In conclusion, companies who can integrate CSR into business strategies and practices will achieve a competitive advantage. Addressing stakeholder interest through management practice, companies will benefit from an enhanced reputation. Their stakeholder management, corporate citizenship, corporate philanthropy, and the business model will lead to sustainable growth and better balance between the society and the business.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Vol. 2

POVEZANOST RADA