Naslov
Communicating CSR: a selective “empirical review” of theories and methods. Work in progress

Autori
Gandolfo, Alessandro ; Tuan, Annamaria ; Corciolani, Matteo ; Dalli, Daniele

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Marketing & retail nei mercati che cambiano / Società Italiana di Marketing - Parma : Società Italiana di Marketing, 2016, 1-8

ISBN
978-88-907662-6-8

Skup
XIII Convegno annuale della Società Italiana Marketing: Marketing & Retail nei mercati che cambiano

Mjesto i datum
Frosinone, Italija; Cassino, Italija, 20.10.2016. - 21.10.2016

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Corporate Social Responsibility (CSR), communication, analysis of textual data

Sažetak
In this paper we provide an empirical analysis of the literature about Corporate Social Responsibility Communication (CSRC). Given the increasing amount of research related to this topic, a diverse set of theories, methods, and empirical findings coexist in the literature. Therefore, we have collected and analyzed CSRC papers in order to highlight which theoretical and methodological approaches have been used by scholars in the field, when dealing with empirical research. We believe that it is necessary to sum up this amount of research with the purpose of deriving insights about the current status of research and its possible future developments.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA