Naslov
Verbal communication in the export of services in the Republic of Croatia

Autori
Galović, Tomislav ; Bezić, Heri ; Mišević, Petar

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of The International Scientific Conference / Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK), 2016, 269-285

ISBN
978-953-346-035-2

Skup
TRADE PERSPECTIVES 2016 Safety, security, privacy and loyalty

Mjesto i datum
Zagreb, Hrvatska, 23.11.2016. - 24.11.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
export of services ; international business operations ; tourism ; negotiations

Sažetak
The main objec tive of the research is to identify the importance of verbal communication within the context of the hotel business operations in Croatia. Excellent verbal communication skills of hotel companies’ professionals make the guests feel more trustful and safe, what in turn “de facto” increases the revenues resulting from the export of services.The methodology is based on the primary research of a group of accommodation capacities within a hotel company located in the Republic of Croatia, in years 2015 and 2016. The research results confirm that possession of excellent verbal communication skills, along with the preparation and conduct of hotel companies’ business activities increase the efficiency of the negotiations and as a result increase theclient’s feelings of trust and safety, leading to a higher export of services.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA