Naslov
Marketing Challengess in New Economy

Urednik/ci
Križman Pavlović, Danijela ; Benazić, Dragan

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, zbornik, znanstvena

Izdavač
Sveučilište Jurja Dobrile u Puli ; Hrvatska udruga za marketing (CROMAR)

Grad
Pula : Rijeka

Godina
2011

Stranica
1008

ISBN
978-953-7498-45-0

Ključne riječi
New Economy; Marketing; Marketing management

Sažetak
Many researchers and practitioners believe that in the mid 1990s began a new era of economic and social development - New Economy. Proponents of the new economy point to globalization and computerization as key factors that transform a modern society and economy from industrial to information based. These changes affect the development of marketing as an important business philosophy and management process. The Congress Proceedings contains a variety of papers that deal with the challenges that period of the New Economy has for marketing and various marketing areas such Consumer Behaviour, Marketing mix etc..

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA