Naslov
NAUTICAL TOURISM AS THE MEANS OF BRANDING THE NORTH-ADRIATIC DESTINATIONS IN TOURISM MARKET

Autori
Gračan, Daniela ; Alkier Radnić, Romina ; Krstinić Nižić, Marinela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
The 6th International Congress on Coastal and Marine Tourism The Spirit of Ubuntu, Connecting Continents, Places and People / Albers, Anthony, Myles, Peter B. - Port Elizabeth : Kyle Business Projects, 2009, 273-284

ISBN
978-0-620-44213-8

Skup
The 6th International Congress on Coastal and Marine Tourism The Spirit of Ubuntu, Connecting Continents, Places and People

Mjesto i datum
Nelson Mandela Bay, Južnoafrička Republika, 23.06.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
North-Adriatic destinations; nautical tourism; branding; tourism market

Sažetak
In giving up the mass tourism and by configuration of various selective tourism forms in accordance with the particular destination possibilities, the references are formed to include the North- Adriatic destinations into the tourism development plans. Within this, the significant place of nautical tourism is designed. Both physical and chemical characteristics of the Adriatic sea (its limpidity, salinity, temperature, sea alterations, waves), together with its coastline indentation and beauty, present main components for the forming of the North-Adriatic destinations’ tourism offer. Besides its lavish resource base in natural attractions, the North-Adriatic destinations consist of profuse anthropogenic tourism resources as the result of enduring settlements within the area, of the proximity of the main emissive tourism destinations, and of their accessibility from the continental parts of Europe. They represent the convergence point of numerous interactions connected to tourism. Special distinction within the development of North-Adriatic destinations’ tourism is given to the forming of their recognition within the tourism market by means of nautical tourism. The global tourism market is dominated by tourism demand and the even greater competition, and therefore the strategic consideration should be oriented towards brand forming. Brands enable the potential tourist to make easier decisions within a number of tourism destinations, and represent the invigorating means of competitive preference forming. By means of nautical tourism the explicit produce can be profiled by which the North- Adriatic destinations can be identified as the ones which could come up with the potential tourists' expectations and keep up with the given promises within the tourism market. Substantially shaped and branded, nautical tourism produce represents the assumption in the forming of competitive advantages within the North-Adriatic destinations on the tourism market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA