Naslov
Strategije i modeli formiranja cijena u sektoru usluga smještaja
(PRICING STRATEGIES AND METHODOLOGIES IN THE HOTEL AND LODGING INDUSTRY)

Autori
Knežević, Goranka ; Gržinić, Jasmina ; Mizdraković, Vule ; Vukadinović ; Predrag

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Konkurentnost turističke destinacije ; TOURISM DESTINATION COMPETITEVENESS / Milovan Stanišić - Beograd : Singidunum University, 2015, 110-114

ISBN
978-86-7912-615-3

Skup
SITCON 2015

Mjesto i datum
Beograd, Srbija, 30.09.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
hoteli; tržišni uvjeti; određivanje cijena
(hotels; market conditions; pricing metodology)

Sažetak
In this paper, we attempt to analyze strategies and perspectives in determining prices in the hotel and lodging industry. Unstable market conditions leading to frequent financial crises exert considerable impact on hotel business and pricing strategies applied by hotel managers. Such conditions require that hotel managers adjust room rates on a daily basis so as to comply with the market conditions, with flexibility being particularly important in setting up prices. Therefore, all companies in this sector must thoroughly investigate market conditions and set up an adequate pricing strategy in order not to cease its operations. This paper highlights the relevance of pricing strategies, their goals and the most widely used pricing methodologies by hotel managers. Bearing in mind the market conditions in Serbia, we advise hotel managers to use pricing methodology based on costs, demand and supply, and the specificity of their accommodation facilities.

Izvorni jezik
Ostalo

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