Naslov
The relationship between employee intention to quit and perceived corporate reputation in user-generated content in hotel industry

Autori
Agušaj, Besim ; Čuić Tanković, Ana

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
EU Future Perspectives: Innovation, Entrepreneurship & Economic Policy

Urednik/ci
Rabar, Danijela ; Černe, Ksenija ; Zenzerović, Robert

Izdavač
Sveučilište Jurja Dobrile u Puli

Grad
Pula

Godina
2016

Raspon stranica
183-192

ISBN
978-953-7320-24-9

Ključne riječi
intention to quit, corporate reputation, user-generated content, TripAdvisor, hotel industry

Sažetak
The way companies interact and communicate with service receivers has changed. Moreover, the content of user-generated websites and platforms builds what is perceived as overall corporate reputation. On the other hand, employees are the main leverage that companies engage while interacting with customers and so this is where the relevance of pairing and exploring the aforementioned factors lies. To investigate the relationship between user- generated feedback as perceived corporate reputation and the intention to quit of full- time employees in the hotel industry, the research was conducted using two instruments: the first was a survey of hotel employees and the second, a content analysis of ratings and reviews featured on TripAdvisor.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA