Pregled bibliografske jedinice broj: 8399
Health service : a part of the tourism product
Health service : a part of the tourism product // 1. međunarodni simpozij Opatija - promotor zdravstvenog turizma : zbornik radova = 1st International Symposium Opatija - Promoter of Health Tourism : conference proceedings / Rožanić, Igor (ur.).
Opatija : Rijeka: Thalassotherapia, Hotelijerski fakultet ; Hrvatsko-austrijsko društvo, 1996. str. 245-256 (pozvano predavanje, domaća recenzija, cjeloviti rad (in extenso), ostalo)
CROSBI ID: 8399 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Health service : a part of the tourism product
Autori
Meler, Marcel ; Ružić, Drago ; Kovačević, Dragan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo
Izvornik
1. međunarodni simpozij Opatija - promotor zdravstvenog turizma : zbornik radova = 1st International Symposium Opatija - Promoter of Health Tourism : conference proceedings
/ Rožanić, Igor - Opatija : Rijeka : Thalassotherapia, Hotelijerski fakultet ; Hrvatsko-austrijsko društvo, 1996, 245-256
ISBN
953-6198-13-4
Skup
Međunarodni simpozij Opatija - promotor zdravstvenog turizma (1 ; 1996)
Mjesto i datum
Opatija, Hrvatska, 13.11.1996. - 15.11.1996
Vrsta sudjelovanja
Pozvano predavanje
Vrsta recenzije
Domaća recenzija
Ključne riječi
health service; health tourism; marketing; tourist product
Sažetak
The history and evolution of tourism show that the beginnings of tourism, as well as its later development are based on the development of those destinations that had markedly attractive factors of curative character. Health tourism can therefore be defined as a joint working area of health service and tourism where these two, on the partnership basis and with a mutual interest, organize the stay of individuals as tourists who come to places with marked natural and curative factors which they use and where they under medical control (or without it) receive health services through active vacation and through various other forms of treatment. The satisfaction of the need for health services, as well as for other partial tourist products that aim at satisfying the need for health services, also demands an adjustment of the business operations of the subjects offering tourist products, especially in hotel industry. Having in mind the fact that tourist movements, to a greater or lesser extent, also represent movements for health purposes� , it is extremely important that hoteliers fully recognize the specific characteristics (e.g., age structure, health condition and habits, etc.)of those segments of guests to which they direct their services and products.
Izvorni jezik
Hrvatski
Znanstvena područja
Ekonomija
