Naslov
COMPETITIVE ADVANTAGE CREATION OF NATURE PARKS TROUGH DIFFERENTIATION

Autori
Vučemilović, Vesna

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, pp prezentacija, ostalo

Skup
37th Scientific Symposium: Layers of competitiveness: from competitive mindset to competitive economy

Mjesto i datum
Osijek, Hrvatska, 12.10.2016. - 13.10.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
competitive advantage; nature parks; differentiation; positioning

Sažetak
Differentiation is one of the ways for gaining sustainable competitive advantage or achieving market position which enables companies to satisfy customers’ needs better than competition. Differentiation can manifest itself through four dimensions: product, services, personnel and image. Nature parks next to national parks, strict reserves and special reserves are categories of protected areas of national importance. Nevertheless, nature parks as well as national parks, have great potential in development of visiting system. They also have an obligation of sustainable management. There are numerous nature protection restrictions arising from legislation and management documents. Main purpose is to protect and preserve natural and landscape values and ecological characteristics same as purpose and use of protected areas. Creating and realizing visiting activities as a part of touristic services supplied trough Public institution that manages protected area on the market, is also specific. These services can and must be, differentiated on the market related to competition. Income generated from touristic services in income structure of nature parks, will be more and more important in the future, because of self-financing development and central budget dependency reduction. It has to be emphasized that nature parks helps larger community trough development of complementary economic activities. This paper is based on market research conducted in period from May 16th to June 10th year 2016. in Kopački rit Nature Park, which is one of the most visited nature parks in Republic Croatia. Poll survey was carried out among randomly selected 300 visitors. Research results may be used for policy suggestions how to create adequate products, services and promotional activities, insure quality education for visitors about natural, historical and cultural protected area values and minimize visitors influence on natural resources.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA