Pregled bibliografske jedinice broj: 832080
Purchase patterns of chicken meat in Southeast Europe
Purchase patterns of chicken meat in Southeast Europe // Book of Abstracts 62nd ICoMST - International Congress of Meat Science and Technology "Meat for Global Sustainability"
Bangkok, 2016. str. 1-6 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 832080 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Purchase patterns of chicken meat in Southeast Europe
Autori
Skunca, Dubravka ; Tomašević, Igor ; Zdolec, Nevijo ; Kolaj, Rezear ; Aleksiev, Georgi ; Djekić, Ilija
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Book of Abstracts 62nd ICoMST - International Congress of Meat Science and Technology "Meat for Global Sustainability"
/ - Bangkok, 2016, 1-6
Skup
62nd ICoMST - International Congress of Meat Science and Technology "Meat for Global Sustainability"
Mjesto i datum
Bangkok, Tajland, 14.08.2016. - 19.08.2016
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
perceived quality; chicken meat; cluster analysis
Sažetak
This study investigates perceived quality and purchase behavior towards chicken meat in seven countries of Southeast Europe. The data were gathered in 2015 with a questionnaire directed at consumers of Southeast Europe countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, FYR Macedonia, Montenegro, and Serbia). The information was obtained from a questionnaire that was answered by 2, 368 chicken meat consumers. A cluster analysis identified four consumer segments. These segments are ’safety and environment sensitive’, ’well informed and interested’, ’visual and safety sensitive’ and ’indifferent’ chicken meat consumers.
Izvorni jezik
Engleski
Znanstvena područja
Veterinarska medicina
