Naslov
The possibility of using the grounded theory method in the research of software entrepreneurship

Autori
Šmaguc, Tamara ; Vuković, Ksenija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Scientific Symposium “Economics, Business & Finance”, Proceedings / - Jurmala : Institute of Researches and International Symposium Alkona IRIS - ALKONA, 2016, 5-12

Skup
International Scientific Symposium “Economics, Business & Finance”

Mjesto i datum
Jūrmala, Letonija, 07.2016

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
grounded theory method; theoretical development; software industry; entrepreneurship; Croatia

Sažetak
In this article we examine the grounded theory method as a method of undertaking software entrepreneurship research. We describe the procedures for multiple case studies that can be done by using qualitative and quantitative data. We discuss grounded theory method in relation to research in software entrepreneurship and give suggestions for improvement of further research in this field. This method is based on inductive approach and involves the process of generating/creating theory from data. It encompasses different methods that are integral parts of the application of the grounded theory approach: constant comparison, theoretical sampling and coding. Software entrepreneurship has important impact on productivity, growth and employment. It is an activity characterized by high innovation and is one of the sources of productivity increase in the Croatian industry. One of the advantages of computer programming activities result from low entry barriers related to financing of business operations. Starting up a business in this industry requires a minimum economic capital, which makes it attractive for self-employment, especially among the young population. We propose the use of the grounded theory method in the case of software entrepreneurship research because the method is suitable for underresearched and complex phenomena. It is especially recommended if the area of research is relatively new and there is not much empirical validation related to the research problem.

Izvorni jezik
Engleski

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