Pregled bibliografske jedinice broj: 828832
The Kano model in tourism research: A critical note
The Kano model in tourism research: A critical note // Annals of tourism research, 61 (2016), 25-27 doi:10.1016/j.annals.2016.07.014 (međunarodna recenzija, kratko priopcenje, znanstveni)
CROSBI ID: 828832 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Kano model in tourism research: A critical note
Autori
Mikulić, Josip ; Prebežac, Darko
Izvornik
Annals of tourism research (0160-7383) 61
(2016);
25-27
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, kratko priopcenje, znanstveni
Ključne riječi
Kano model ; tourism research
Sažetak
This note seeks to address a severe misconception regarding the Kano model which is present in parts of the contemporary tourism literature. Recently, the problem has been most pronounced in tourism studies that aim to integrate the Kano model with importance- performance analysis (IPA), which is a popular prioritization tool originally introduced by Martilla and James (1977). In studies of this kind, the Kano model is paired with IPA in order to achieve ‘methodological advancements’ of the IPA technique that will increase overall reliability of its managerial implications. The general idea of combining the Kano and IPA philosophies into a single approach has undoubtedly substantial managerial value. The problem with many of these studies is, however, that they seek to identify the Kano quality elements by focusing on the relationship between attribute-level performance and overall assessments of a product/service/destination, typically set within a case-based study format (e.g. Deng, 2007 ; Chen, 2014 ; Lai & Hitchcock, 2016). However, taking such an approach is unlikely to yield data which are sufficiently rich in information for Kano model assessments.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
HRZZ-UIP-2014-09-7005 - bredniranje Turističke destinacije: Analiza Uspješnosti Brenda u Kontekstu Procesa brendiranja Destinacije (DESTBRAND) (Mikulić, Josip, HRZZ - 2014-09) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus