Naslov
The Croatian market of printed magazines and periodicals: the decrease trends of publishing in the wake of the global decrease of printed publications

Autori
Lozić, Joško ; Rončević, Ante ; Lozić, Ines ; Milković, Marin

Izvornik
Techno science (2490-2330) 1 (2016), 1; 40-53

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
financial management; magazines; the media industry; publishing; postmodern

Sažetak
The aim of this paper is to analyze trends in the Croatian media market, the sector magazines and other periodicals. The global media market in the sector of printed publishing is facing decreased circulation for several years now. The largest national market at the global level, the one in the United States, first saw the crisis in sector of publishing newspapers, magazines and other forms of print media. The trend of print circulation decrease has expanded globally, and especially after the collapse of real estate funds and global financial crisis. This trend of print editions has not bypassed Croatia and this led to a noticeable decline in circulation, as well as to the bankruptcy of publishers. Convergence of the media industry, and thus the book publishing, the decline in sales circulation print media, is compensated partially by digital edition subscriptions. The continued decline in print circulation and increase of digital edition subscriptions set up a completely new situation before the scientists who study the media and publishing industry. Printed editions have not returned to the level before the global financial crisis, but the total amount of coverage in 2015 grew, thanks to new ways of content distribution. Analysis of the Croatian market of printed magazine shows the trend of decreasing sales which is in line with global trends. At the same time, Croatian magazine and periodicals industry does not receive additional revenue from digital edition through subscriptions and other forms of monetization of content.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija, Ekonomija, Informacijske i komunikacijske znanosti

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