Pregled bibliografske jedinice broj: 823103
Prosodic features in the analysis of multimodal argumentation
Prosodic features in the analysis of multimodal argumentation // Argumentation and reasond Action : Proceedings of the 1st European Conference on Argumentation, Volume II / Mohammed, Dima ; Lewinski, Marcin (ur.).
Milton Keynes, 2016. str. 629-642 (poster, recenziran, cjeloviti rad (in extenso), znanstveni)
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Naslov
Prosodic features in the analysis of multimodal argumentation
Autori
Kišiček, Gabrijela
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Argumentation and reasond Action : Proceedings of the 1st European Conference on Argumentation, Volume II
/ Mohammed, Dima ; Lewinski, Marcin - Milton Keynes, 2016, 629-642
ISBN
978-1-84890-212-1
Skup
1st European Conference on Argumentation: Argumentation and Reasoned Action
Mjesto i datum
Lisabon, Portugal, 09.06.2015. - 12.06.2015
Vrsta sudjelovanja
Poster
Vrsta recenzije
Recenziran
Ključne riječi
advertising ; argumentation ; auditory argument ; intonation ; multimodal discourse ; pitch ; prosodic features ; visual argumentation ; voice
Sažetak
The term “prosodic” refers to such features as pitch, temporal structure, loudness and voice quality, emphasis, accentuation and (non-)fluencies of the speaker. Though 21st century public discourse is demonstrably multimodal, there remains a need to fully recognize more than a merely verbal mode of argument. Based on the analysis of TV commercials, this paper explores the argumentative value of prosodic features in multimodal discourse. We argue that the argumentative reconstruction of multimodal discourse should take prosodic features into account.
Izvorni jezik
Engleski
Znanstvena područja
Filologija