Pregled bibliografske jedinice broj: 818716
CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER ETHICS FROM THE PERSPECTIVE OF YOUNG CONSUMERS IN CROATIA
CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER ETHICS FROM THE PERSPECTIVE OF YOUNG CONSUMERS IN CROATIA // The 9th International Scientific Conference “Business and Management 2016” / Stankevičienė, Jelena ; Lankauskienė, Toma (ur.).
Vilnius: Vilnius Gediminas Technical University (VGTU) Press, 2016. str. 1-11 (plenarno, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER ETHICS FROM THE PERSPECTIVE OF YOUNG CONSUMERS IN CROATIA
Autori
Knežević, Blaženka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
The 9th International Scientific Conference “Business and Management 2016”
/ Stankevičienė, Jelena ; Lankauskienė, Toma - Vilnius : Vilnius Gediminas Technical University (VGTU) Press, 2016, 1-11
ISBN
978-609-457-921-9
Skup
The 9th International Scientific Conference “Business and Management 2016”
Mjesto i datum
Vilnius, Litva, 12.05.2016. - 13.05.2016
Vrsta sudjelovanja
Plenarno
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
corporate social responsibility; business ethics; consumer ethics; stakeholders; young consumers; Croatia
(corporate social responsibility; business ethics; consumer ethics; stakeholders; young consumers; Croatia.)
Sažetak
Corporate Social Responsibility and consumer ethics are two research fields addressing similar issues, but from two different perspectives. As both rely on ethical standards of individuals involved in management or individuals involved in retail shopping, there are numerous research studies that investigate attitudes of various groups of persons regarding individual ethical values. In this paper both concepts are described and discussed. Upon analysed literature, the questionnaire is created and the survey took place on students of Business Administration and Economics in Croatia, as future managers and young consumers. The aim of the paper is to evaluate their perception towards ethical principles of business conduct described in literature in afore mentioned research fields.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
