Naslov
How does the change in foreign market knowledge influence international mode of entry and international performance: A study of Croatian SMEs

Autori
Bašić, Maja ; Vlajčić, Davor ; Kiessling, Timothy S.

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 4th International OFEL Conference on Governance, Management and Entrepreneurship: New Governance for Value Creation / Tipurić, Darko ; Kovač, Ivana - Zagreb : Centar za istraživanje i razvoj upravljanja (CIRU), 2016, 970-987

ISBN
978-953-8079-01-6

Skup
4th International OFEL Conference on Governance, Management and Entrepreneurship: New Governance for Value Creation

Mjesto i datum
Dubrovnik, Hrvatska, 15.04.2016. - 16.04.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatian SMEs; International mode of entry; International performance; Knowledge about foreign market; Knowledge-based view

Sažetak
Drawing from the knowledge-based internationalisation process, we examine how the change in SMEs’ foreign market knowledge influences its international performance. We also examine the effects of the change in foreign market knowledge with respect to international equity and non-equity mode of entry. The study of 100 Croatian SMEs was conducted between March and July 2015 by the means of questionnaire survey. Results show that in cases of non-equity mode of entry a decrease in knowledge about foreign customers and competitors led to an increase in international performance. Moreover, we observe that Croatian SMEs’ increase in knowledge about foreign distribution channels leads to equity mode of entry.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA