Naslov
Marketing and Commercial Activities Offered on Websites of European Union Banks

Autori
Spremić, Mario ; Kokolek, Natalija ; Jaković, Božidar ; Šimurina, Jurica

Izvornik
International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering (2010-376X) 9 (2015), 6; 1757-1763

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, ostalo

Ključne riječi
Electronic banking ; electronic business ; European Union banks ; internet.

Sažetak
This paper deals with various questions related to functionality and providing banking services in the European union on the Internet. Due to the fact that we live in the information technologies era, the Internet become a new space for doing economic and business activities in all areas, and especially important in banking. Accepting the busy tempo of life, in the past several years electronic banking has become necessity and a must for most users of banking services. On a sample of 300 web sites of the banks operating in European Union (EU) we conduct the research on the functionality of e-banking services offered through banks web sites with the key objective to reveal to what extent the information technologies are used in their business operations. Characteristics of EU banks websites will be examined and compared to the basic groups of business activities on the web. Also some recommendations for the successful bank web sites will be provided.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA