Pregled bibliografske jedinice broj: 805570
Perceptions of CSR Practices
Perceptions of CSR Practices // EMAC 42nd Annual Conference - Lost in Translation / Elif Karaosmanoğlu, Banu Elmadağ Baş (ur.).
Istanbul, 2013. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 805570 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Perceptions of CSR Practices
Autori
Murphy, Patrick ; Brečić, Ružica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
EMAC 42nd Annual Conference - Lost in Translation
/ Elif Karaosmanoğlu, Banu Elmadağ Baş - Istanbul, 2013
Skup
EMAC 42nd Annual Conference - Lost in Translation
Mjesto i datum
Istanbul, Turska, 04.06.2013. - 07.06.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Corporate social responsibility; managers’ perceptions; qualitative research; Croatia
Sažetak
The aim of this paper is to explore corporate practices and managers perceptions related to corporate social responsibility (CSR). Based on literature and qualitative data from interviews with managers, a conceptualization of corporate practice is developed. This paper explains how corporations perceive CSR by explicating for whom and for what are responsible. Furthermore, some of the corporate concrete actions are presented. The conclusion contains a comparison of corporate perceptions in Croatia and other European countries and draws implications for marketing practice and future research.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
