Pregled bibliografske jedinice broj: 804642
Defining Target Market Based on Tourists’ Perception: the Example of Tourist Destination Dubrovnik
Defining Target Market Based on Tourists’ Perception: the Example of Tourist Destination Dubrovnik // Proceedings / Li Hairu (ur.).
Peking, Kina: IACSIT PRESS, 2015. str. 182.-187. (predavanje, međunarodna recenzija, sažetak, znanstveni)
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Naslov
Defining Target Market Based on Tourists’ Perception: the Example of Tourist Destination Dubrovnik
Autori
Pandža Bajs, Irena
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Proceedings
/ Li Hairu - : IACSIT PRESS, 2015, 182.-187.
Skup
International Conference on Marketing Business and Economics, ICMBE2015
Mjesto i datum
Peking, Kina, 23.10.2015. - 26.10.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
target group; tourist destination; perceived value; Dubrovnik.
Sažetak
If as a starting point to define the primary target group we take the level of perceived value, satisfaction and intention of the future behavior, then the destination management of Dubrovnik is suggested to create and improve Dubrovnik offer according to the wishes and needs of people over 55 years, with higher personal income - more than 3, 000 euros net a month. A more detailed analysis of tourists shows that this tourists’ group give the higher importance to the quality of accommodation, quality of food and beverages, quality of tourism services (in the context of efficiency and kindness of tourism personnel), historical heritage and landmark destinations, security and reputation of the destination, and the effort and time expended to arrive at the destination in comparison with younger tourists with lower incomes.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
