Naslov
Grassroots campaign as a technique of indirect lobbying

Autori
Bilić, Ivana ; Vuković, Ivan ; Krstić, Živko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Communication Management Forum 2015, Reconciling the Traditional and Contemporary, : The New Integrated Communication, Zagreb / Verčić, Dejan ; Jugo, Damir ; Ciboci, Lana - Zagreb : Veleučilište Edward Bernays, 2015, 221-237

ISBN
978-953-58317-1-6

Skup
Communication Management Forum 2015, Reconciling the Traditional and Contemporary: The New Integrated Communication

Mjesto i datum
Zagreb, Hrvatska, Svibanj, 8. - 9

Vrsta sudjelovanja
Demonstracija

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
grassroots campaign; lobbying; interest groups; Not-In-My-Back-Yard; civil initiatives; consultative referendum; coal-fired thermal power plant; investment

Sažetak
The origins of grassroots campaigns can be found in the US lobbying system. Nowadays, this approach has become a new phenomenon in the Croatian social and political system. The goals of grassroots campaigns can be similar in some aspects, but different in the way they attempt to achieve their goals as in direct lobbying, i.e. influence of government decisions. Grassroots campaigns include promoting, and sensitizing, educating, and organizing citizens, voters, local communities, NGOs and the media about the matters dealt with in grassroots campaigns. These groups use e-mails, letters, phone calls, meetings, lectures, media campaigns, events, and demonstrations as attempts to influence government decisions. With the rapid development of new media and social networks, this form of indirect lobbying has demonstrated its full potential and increasing involvement of interested parties. This paper examines a successful grassroots campaign in Croatia, called NIMBY – “Not-In-My- Backyard”, which was directed against the implementation of the project of constructing a coal-fired thermal power plant in the town of Ploče, Dubrovnik-Neretva County.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA