Pregled bibliografske jedinice broj: 795132
The relationship between brand strength and tourism intensity: empirical evidence from the EU capital cities
The relationship between brand strength and tourism intensity: empirical evidence from the EU capital cities // International Journal of Culture, Tourism and Hospitality Research, 10 (2016), 1; 14-23 doi:10.1108/IJCTHR-06-2015-0054 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 795132 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The relationship between brand strength and tourism intensity: empirical evidence from the EU capital cities
Autori
Mikulić, Josip ; Miličević, Katarina ; Krešić, Damir
Izvornik
International Journal of Culture, Tourism and Hospitality Research (1750-6182) 10
(2016), 1;
14-23
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
destination branding ; tourism intensity ; capital cities ; European Union
Sažetak
The purpose of this paper is to analyze the relationship between brand strength and tourism intensity indices and to determine to what extent the implementation of the branding process can have an impact on building a destination’s brand strength and tourism economic performance in the EU capital cities. For the purpose of this study we use secondary data on brand strength and tourism intensity for a sample of 20 European capital cities. Correlational analysis between brand strength and tourism intensity was then performed by using a cross- section analysis design. The findings of this research show that destination brand strength is indeed significantly and positively related to tourism intensity. This paper concludes that destination branding process is an important factor for creating and maintaining competitive advantages among capital cities on the mature and saturated European tourism market.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
MZOS-126-0000000-3347 - Mjerenje važnosti utjecaja turizma na gospodarstvo Hrvatske (Čorak, Sanda, MZOS ) ( CroRIS)
UIP-2014-09-7005 - bredniranje Turističke destinacije: Analiza Uspješnosti Brenda u Kontekstu Procesa brendiranja Destinacije (DESTBRAND) (Mikulić, Josip, HRZZ - 2014-09) ( CroRIS)
Ustanove:
Institut za turizam, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
Uključenost u ostale bibliografske baze podataka::
- ABI/INFORM