Pregled bibliografske jedinice broj: 793863
Customer Value Amongst Wellness Tourists
Customer Value Amongst Wellness Tourists // Proceedings of the 6th Advances in Tourism Marketing Conference "Tourism engagement : co-creating well-being" / Pesonen, Juho ; Komppula, Raija (ur.).
Joensuu: University of Eastern Finland, 2015. str. 131-135 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 793863 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Customer Value Amongst Wellness Tourists
Autori
Težak Damijanić, Ana ; Luk, Ninoslav ; Kovačić, Mirjana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 6th Advances in Tourism Marketing Conference "Tourism engagement : co-creating well-being"
/ Pesonen, Juho ; Komppula, Raija - Joensuu : University of Eastern Finland, 2015, 131-135
ISBN
978-952-61-1861-1
Skup
Advances in Tourism Marketing Conference "Tourism engagement : co-creating well-being" (6 ; 2015)
Mjesto i datum
Joensuu, Finska, 08.09.2015. - 10.09.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
customer value; marketing in tourism; wellness tourism
Sažetak
Customer value presents an excellent concept for marketing in tourism. Wellness tourism is focused on achieving well-being, so by examining the relationship between the customer value and motivational factors or attributes of wellness hotels this research achieves a contribution to the overall conference theme. This research focuses on guests’ perspective of customer value in wellness hotels, so results highlight important issues in this relationship which may enable improvements in host-guest interactions.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
