Naslov
Rural Tourism in the function of creating a Tourist Destination Brand

Autori
Drpić, Danijel ; Milojica, Vedran ; Manestar, Anamarija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Scientific Conference "Knowledge and business challenge of globalisation of 2012" / Merkač Skok, M., Cingula, M - Celje : Fakulteta za komercialne in poslovne vede, Celje, 2012, 1-8

ISBN
978-961-6825-64-1

Skup
International Scientific Conference "Knowledge and business challenge of globalisation of 2012"

Mjesto i datum
Celje, Slovenija, 15.11.2012. - 16.11.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
branding ; rural tourism ; development strategies ; Croatia ; tourist offer

Sažetak
The current Croatian tourist offer is mostly based on the „sun-sea-sand“ mass tourism. It has led to underdevelopment of Croatia in relation tocompetitive tourist destinations, which sooner identified the needs of modern tourists. Fulfilling the needs of modern tourists, comparing one's tourist offer with that of the leading tourist destinations, and improving the offer in accordance with the best practice, enables creation of new development strategies, products and services in rural tourist destinations, which will provide competitive advantages and create a new rural tourism brand in Croatia as a destination of 2excellence.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad je kategoriziran kao izvorni znanstveni rad.

POVEZANOST RADA