Pregled bibliografske jedinice broj: 792053
Analysing destination readiness for branding
Analysing destination readiness for branding // Destination Marketing An international perspective / Kozak, Metin ; Kozak, Nazmi (ur.).
New York (NY): Routledge, 2015. str. 88-94
CROSBI ID: 792053 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Analysing destination readiness for branding
Autori
Telišman-Košuta, Neda ; Ivandić, Neven
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Destination Marketing An international perspective
Urednik/ci
Kozak, Metin ; Kozak, Nazmi
Izdavač
Routledge
Grad
New York (NY)
Godina
2015
Raspon stranica
88-94
ISBN
978-1-138-85589-2
Ključne riječi
destination brending, barriers, Croatia
Sažetak
The paper attempts to ascertain the understanding of and views on destination branding within the Croatian tourist board system which, due to its destination marketing and management functions, is key to the implementation of destination branding in practice. While destination branding is generally understood by the interviewed respondents from selected regional and local tourist boards included in the study both in terms of scope and process and is seen as a modern and useful tool in differentiating destinations, thus being a key factor of their competitiveness, the thinking is also characterized by a certain lack of conviction.
Izvorni jezik
Engleski
