Naslov
Investiments and Profitability of Hotels in Croatia

Autori
Pletikosa, Dijana ; Akalović Antić, Josipa

Izvornik
Acta turistica (0353-4316) 27 (2015), 1; 93-117

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni

Ključne riječi
hospitality industry ; investment ; FDI ; performance indicators

Sažetak
Tourism and hospitality industry are very important for the Croatian economy, but lack of fresh capital becomes an obstacle to their growth and competitiveness on the international market. The financing possibilities being reduced, one of the solutions is to attract foreign direct investment (FDI), especially the Greenfield investments. The aim of this study is to evaluate the impact of foreign direct and domestic investment on hospitality industry business performance. A comparative analysis has largely confirmed that hoteliers in the foreign- owned business perform better than domestic. Correlation analysis of performance indicators for the period from 1996 to 2012, showed the low priority of FDI relative to domestic investment only regarding hotel occupancy rate. However, analyses of indicators such as revenue, average daily room rate and revenue per available room reveal more significant domestic investment impact. Research results confirm that in synergy with domestic investment and other forms of financing, FDI is significant and necessary for a sustainable and competitive development of the Croatian hotel industry.

Izvorni jezik
Hrvatski, engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA