Pregled bibliografske jedinice broj: 789513
Identifying Drivers of Destination Attractiveness in a Competitive Environment: A Comparison of Approaches
Identifying Drivers of Destination Attractiveness in a Competitive Environment: A Comparison of Approaches // Journal of Destination Marketing & Management, 5 (2016), 2; 154-163 doi:10.1016/j.jdmm.2015.12.003 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 789513 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Identifying Drivers of Destination Attractiveness in a Competitive Environment: A Comparison of Approaches
Autori
Mikulić, Josip ; Krešić, Damir ; Prebežac, Darko ; Miličević, Katarina ; Šerić, Maja
Izvornik
Journal of Destination Marketing & Management (2212-571X) 5
(2016), 2;
154-163
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Attractiveness ; Competitiveness ; Importance-performance analysis ; Relevance ; Determinance
Sažetak
This study applies a demand-side analysis framework to assess drivers of destination attractiveness under consideration of competitor destinations. The framework, consisting of a relevance-determinance analysis (RDA) and a competitive-performance analysis (CPA), is further benchmarked against competing variants of importance-performance analysis (IPA). As this study reveals, the RDA + CPA framework significantly outperforms the IPA approaches with regard to the level of detail and validity of recommended managerial action. In particular, this study reveals that the original IPA framework of recommendations is not compatible for use with attributes that are characterized by large discrepancies between relevance (stated importance) and determinance (derived importance). If only one of these importance dimensions is available, then researchers/analysts must carefully consider the meaningfulness of implications for each attribute that is subject to analysis. In general, when applying IPA, researchers/analysts should be aware that, what is generally considered important by customers/tourists must not necessarily also be important in driving their actual consumption experience. Finally, as this study also shows, IPA runs the risk of providing misleading implications regarding competitive advantages and disadvantages if the competitor dimension is actually not included in the analysis.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
HRZZ-UIP-2014-09-7005 - bredniranje Turističke destinacije: Analiza Uspješnosti Brenda u Kontekstu Procesa brendiranja Destinacije (DESTBRAND) (Mikulić, Josip, HRZZ - 2014-09) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb,
Institut za turizam, Zagreb
Profili:
Darko Prebežac
(autor)
Josip Mikulić
(autor)
Damir Krešić
(autor)
Katarina Miličević
(autor)
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus