Pregled bibliografske jedinice broj: 786979
Measuring the Utilization of On-Page Search Engine Optimization in Selected Domain
Measuring the Utilization of On-Page Search Engine Optimization in Selected Domain // Journal of information and organizational sciences, 39 (2015), 2; 199-207 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 786979 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Measuring the Utilization of On-Page Search Engine Optimization in Selected Domain
Autori
Matošević, Goran
Izvornik
Journal of information and organizational sciences (1846-3312) 39
(2015), 2;
199-207
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Search engine optimization ; on-page SEO ; website ranking ; k-rank ; website keywords
Sažetak
Search engine optimization (SEO) techniques involve „on-page“ and „off-page“ actions taken by web developers and SEO specialists with aim to increase the ranking of web pages in search engine results pages (SERP) by following recommendations from major search engine companies. In this paper we explore the possibility of creating a metric for evaluating on-page SEO of a website. A novel „k-rank“ metric is proposed which takes into account not only the presence of certain tags in HTML of a page, but how those tags are used with selected keywords in selected domain. The „k-rank“ is tested in domain of education by inspecting 20 university websites and comparing them with expert scores. The overview of results showed that „k-rank“ can be used as a metric for on- page SEO.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
Uključenost u ostale bibliografske baze podataka::
- Computer and Information Systems Abstracts
- INSPEC
