Pregled bibliografske jedinice broj: 786633
Consumer policy in food retailing and sustainable consumer choices
Consumer policy in food retailing and sustainable consumer choices // Zbornik međunarodne znanstvene konferencije Perspektive trgovine 2015. : inovacije u maloprodaji hrane = Proceedings of the international scientific conference Trade perspectives 2015 : innovations in food retailing / Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka (ur.).
Zagreb, 2015. str. 225-234 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Consumer policy in food retailing and sustainable consumer choices
Autori
Dunković, Dario ; Horvat, Mateja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Zbornik međunarodne znanstvene konferencije Perspektive trgovine 2015. : inovacije u maloprodaji hrane = Proceedings of the international scientific conference Trade perspectives 2015 : innovations in food retailing
/ Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka - Zagreb, 2015, 225-234
ISBN
978-953-346-015-4
Skup
Međunarodne znanstvene konferencije Perspektive trgovine 2015. : inovacije u maloprodaji hran
Mjesto i datum
Zagreb, Hrvatska, 18.11.2015. - 19.11.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
consumer policy ; retailers ; organic food ; consumer choice ; sustainable consumption
Sažetak
Consumer policy is also focused on sustainable consumption. Its implementation depends on the change in consumer awareness, as well as related in-store marketing activities. The aim is to investigate whether retail operations foster increased consumer awareness of sustainable food consumption. Hence, the conceptual framework of the study is based on two assumptions and three variables, which have been tested using data collected from customer surveys conducted in front of three different stores with regard to the proportion of organic food in total offer. Using factor analysis the data was first grouped into three components necessary for the identification of relationships, and then using GLM and Tukey's post-hoc test their interaction was identified. The results indicate that retailers can be considered drivers of sustainable consumption policy. Customers exposed to marketing activities related to organic food and those who visit stores that offer reliable, certified organic food have changed their perception of sustainable consumption and have consequently changed their food choices.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
