Pregled bibliografske jedinice broj: 784863
In a New Grade, In a New Pair of Shoes: Child - Parent Negotiation in the Back - to - School Shoe Shopping Ritual
In a New Grade, In a New Pair of Shoes: Child - Parent Negotiation in the Back - to - School Shoe Shopping Ritual // Proceedings of European Conference of the Association for Consumer Research, 2013.
Barcelona, 2013. (predavanje, međunarodna recenzija, sažetak, znanstveni)
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Naslov
In a New Grade, In a New Pair of Shoes: Child - Parent Negotiation in the Back - to - School Shoe Shopping Ritual
Autori
Sredl, Katherine i Brečić, Ružica
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Proceedings of European Conference of the Association for Consumer Research, 2013.
/ - Barcelona, 2013
Skup
European Conference of the Association for Consumer Research, Barcelona, Spain
Mjesto i datum
Barcelona, Španjolska, 04.06.2015. - 06.06.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Back-to-school shopping; consumer socialization of children
Sažetak
We conducted ethnographic research on the back-to- school shoe shopping ritual to challenge the assumptions of consumer socialization of children. The findings show that children are active participants in consumption rituals: they re- appropriate the evaluative frameworks of their parents and articulate desires, influenced by peers.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
