Naslov
Devastation and Rebirth: A Longitudinal Study of Bosnia’s Arizona Market, with Implications for Markets, Marketing and Society

Autori
Brečić, Ružica ; Shultz, Clifford J.II ; Sredl, Katherine and Renko, Nataša

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
Proceedings of the 40th Annual Macromarketing Conference:Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice / Clifford Shultz II ; Raymond Benton and Olga Kravets - Chicago (IL) : Macromarketing Society, 2015, 167-168

Skup
40th Annual Macromarketing Conference

Mjesto i datum
Chicago (IL), Sjedinjene Američke Države, 25.06.2015. - 28.06.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Arizona; Market; Markets; Society

Sažetak
In this presentation, we share findings from a longitudinal study—twenty years and counting—on the role of Arizona in the war and the peace in this highly contested region of Bosnia. Data were/are collected via site observations and retrospective interviews to explore the emergence of entrepreneurship in Brčko, Bosnia before, during and after the war. A synthesis and assessment of findings led to the exploration of the ways that the terms of Dayton and the implementation of Dayton by NATO IFOR, Task Force Eagle, 1st Armored Division (November and December 1995) and 1st Infantry Division (1996-2004), US Army, contributed to the structural development of Arizona. Our research contributes a macromarketing perspective to further understanding of the role of entrepreneurs and the international community in market redevelopmentin post-conflict states.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA