Naslov
Creativity in Bussiness Communication

Autori
Košćak, Klaudija ; Dvorski, Jasmina ; Kirinić Giovanna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Society and Technology 2015 - Dr. Juraj Plenković / Prof. dr. sc. Mario Plenković - : Hrvatsko komunikološko društvo, 2015, 386-392

ISBN
978-953-6226-31-3

Skup
Society and Technology 2015 - Dr- Juraj Plenković ; XXII. INTERNATIONAL SCIENTIFIC CONFERENCE

Mjesto i datum
Hrvatska, 28.06.2015. - 30.06.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
business communication ; creativity ; creative communication ; motivation ; reward

Sažetak
The word creativity, nowadays, is used very often. It means the creation of something new, different from the former. Today there is no organization which finds suitable solutions to foster a creative business climate ; significant attention is given to the creativity in business – with emphases at creativity at business communication. Successful companies value creative communication among their employees and associates, and numerous techniques are used to stimulate it. The goal of research is to determine the effectiveness of creative communication within organizations, and to determine the success of communication. The key question in this study is how organizations perceive the creativity of employees, and under what conditions give greater chances to the creative employees, and are they even recognized? The survey was conducted randomly during the month of April 2014, on a sample of 112 respondents, employees of various companies in Croatia. The survey instrument was a questionnaire which, in addition to demographic data relevant to the needs of the research included the opinions and attitudes of creativity in business communication. The study showed that potential employees in Croatian companies were under- utilized, and that employers insufficiently encouraged and stimulated their employees, and sometimes they did not even recognize creative individuals.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti

POVEZANOST RADA