Naslov
Multicultural Heritage in a New Nation-State – Case of Croatian Tourism

Autori
Lah, Josip

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
Identities, Relationships and Languages in Migration / - Cagliari : The International Center for Intercultural Exchange, 2015, 9-9

Skup
Intercultural Horizons 5th annual conference

Mjesto i datum
Cagliari, Italija, 25.09.2015. - 27.09.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism; cultural heritage; cultural identity; Croatia; anthropology

Sažetak
Although the Republic of Croatia has been spared of recent large-scale immigration, historically it was an area of intensive intercultural exchange, evidenced by rich cultural heritage spanning several millennia and attesting to diverse cultural influences. Today, tourism is the primary form of intercultural contact in Croatia. It is a phenomenon that makes extensive use of cultural heritage for attracting visitors and branding the country as a tourist destination. However, the process of building a tourist image often transcends purely economic interests and tourism is also seen as an important venue for representing national culture to foreign visitors, which implies the process of selecting appropriate cultural resources for expressing the (desired) national cultural identity. Tourist promotion and the representation of cultural heritage may therefore be seen as reflecting dominant ideological discourse of the nation and symbolically defining the national cultural tradition. The analysis of contemporary representation of cultural heritage in Croatian tourism promotion will reveal the discrepancy between the necessarily multicultural nature of Croatian cultural heritage and its official representation influenced by a monocultural national(ist) ideology that has characterized Croatian social and political environment in the last two and a half decades.

Izvorni jezik
Engleski

Znanstvena područja
Etnologija i antropologija

POVEZANOST RADA