Naslov
When meta-theories collide: mediatisation and social change

Autori
Bilić, Paško

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
CEECOM 2015 Proceedings / Balčytienė, Auksė i dr. - Zagreb : Centar za istraživanje medija i komunikacije, 2015, 150-151

ISBN
78-953-6457-87-8

Skup
The Digital Media Challenge: 8th Central and Eastern European Media and Communication Conference

Mjesto i datum
Zagreb, Hrvatska, 12.06.2015. - 14.06.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Mediatisation; reflexive modernisation; political economy of communication; social change

Sažetak
Mediatization theory has sparked a number of theoretical debates and inspired new empirical research projects.At its core the theory attempts to explain media and socio-cultural change as two parallel and interconnected processes of change. As such it aspires to provide a comprehensive and meta-theoretical approach to changes in contemporary society (Krotz, 2007 ; 2009 ; 2014). Various strands of the theory explain well how the media change communication and how the diversity of the media and new ways of communicatingchange late modern societies. However, closer ties and elaborations of communication, media and social change remain rather unexplored. Recent developments have tried to amend this by focusing on the everyday life in mediatized worlds (Hepp, Krotz, 2014). However, critics still claim the theory lacks social ontology (Couldry, 2014) or that it does not take into account external power relations, transnational companies and advertising agencies that drive and shape media and communication to their own purposes (Deacon, Stranyer, 2014). The goal of this paper is to explore some of the possibilities for connecting theories of social change with mediatization theories. The argument is that mediatization theory, as a meta-theory, cannot explain social change without reference to other meta-theories. Without such connections the social is reduced to a peripheral phenomenon to media and communication. This paper puts forward the possibility of building stronger connections with reflexive modernization(Beck, Giddens, Lash, 1994 ; Becketal. 2003 ; Giddens, 1996) and political economy of communication(McChesney, 2000 ; Mosco, 2009). To explore some of these connections examples from Croatia will be put forward. In post-communist contexts social change is evident in the democratization process, economic processes of privatization and market liberalization and changes in values and identities. Possible connecting points between mediatization and these social changes will be touched upon and elaborated with reference to reflexive modernization and political economy of communication.

Izvorni jezik
Engleski

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