Pregled bibliografske jedinice broj: 761044
Cultural minds and the perception of tourism slogans: The case of Croatian slogans on the British market
Cultural minds and the perception of tourism slogans: The case of Croatian slogans on the British market, 2015., diplomski rad, diplomski, Filozofski fakultet, Rijeka
CROSBI ID: 761044 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Cultural minds and the perception of tourism slogans: The case of Croatian slogans on the British market
Autori
Despot, Željka
Vrsta, podvrsta i kategorija rada
Ocjenski radovi, diplomski rad, diplomski
Fakultet
Filozofski fakultet
Mjesto
Rijeka
Datum
01.01
Godina
2015
Stranica
66
Mentor
Marija Brala-Vukanović
Neposredni voditelj
Marija Brala-Vukanović
Ključne riječi
slogan; marketing; tourism; cultural mindset
Sažetak
The thesis explores the issues of marketing, more specifically branding, from the point of view of culture specific needs and preferences. The branding tool under exam is that of a tourist slogan(s), as received by the British tourist market. The data collected by means of a survey suggests implications that stem a wide crossdisciplinary range, from psycholinguistics to marketing proper.
Izvorni jezik
Engleski
Znanstvena područja
Filologija
