Naslov
LINGUISTIC LANDSCAPE IN THE CITY OF OSIJEK

Autori
Gradečak-Erdeljić, Tanja ; Zlomislić, Jadranka

Izvornik
Hum (Mostar) (1840-233X) IX. (2014), 1-2; 7-37

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
linguistic landscape; public sign; survey areas; visual imagery; Global English

Sažetak
7 UDK 81 ́27 ́28(497.5 Osijek) Izvorni znanstveni članak Primljen 9. X. 2014. Tanja Gradečak-Erdeljić ♦ Jadranka Zlomislić Filozofski fakultet Sveučilišta u Osijeku tgradeca@ffos.hr – jzlomislic@ffos.hr LINGUISTIC LANDSCAPE IN THE CITY OF OSIJEK Abstract Our linguistic landscape research explores the sociolinguistic situation in the city of Osijek with a particular emphasis on the linguistic and cul - tural implications for the Croatian speech community. The study aims to answer the following research question: To what extent does the linguis - tic landscape of Osijek reflect the influence of the American language and culture? Using theoretical paradigms and analytical instruments of linguistic landscape methodology we analyzed linguistic signs collected at survey areas in the city. This analysis considers the influence on the linguistic landscape of Osijek of factors such as geographic distribu - tion, power relations, prestige, symbolic value, identity issues, tourism, language vitality and literacy. Data analysis results have shown that the linguistic landscape in Osijek has been shaped by Americanization in all aspects of social and cultural identity. English prevails as the preferred language of Croatian non-native English speakers to the extent that not only has English pushed out Croatian as the language of popular use but American cultural values are competing with the local culture.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

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