Naslov
Interrelationship of Corporate Identity, Corporate Image and Corporate Reputation: a New Stakeholder-Time Based Model

Autori
Čuić Tanković, Ana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 34th International Conference on Organizational Science Development / Doucek, Petr ; Novak, Aleš ; Paape Bjoern - Kranj : Moderna organizacija, 2015, 239-250

ISBN
978-961-232-280-9

Skup
34th International Conference on Organizational Science Development: Internationalization and Cooperation

Mjesto i datum
Portorož, Slovenija, 25.03.2015. - 27.03.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate identity; corporate image; corporate reputation; stakeholders; time

Sažetak
Corporate identity, corporate image and corporate reputation have attracted interest from a wide range of academic disciplines, due to their intangibility and their importance in building an organization's competitive advantages. This paper examines the constructs of corporate identity, corporate image and corporate reputation, uncovering the considerable confusion and mismatch in their uses present in the literature, due to cross- disciplinary researches and vague distinctive elements. After a systematic terminology and theoretical review, all conceptual models presented in the literature where considered and four of them, presented by imminent authors, were examined. Seeing the discrepancy of development between theory and modelling and because of the indisputable interrelationship of these three constructs constituting corporate marketing, a new two-dimensional model is proposed.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA