Naslov
Digital Mediascapes, Institutional Frameworks, and Audience Practices Across Europe

Autori
Peruško, Zrinjka ; Vozab, Dina ; Čuvalo, Antonija

Izvornik
International Journal of Communication (1932-8036) 9 (2015); 342-364

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
digital mediascapes; comparative cross-national research; multilevel analysis; media systems; media audiences; cluster analysis; regression analysis

Sažetak
This article explores the relationship between the media-use patterns of European audiences and the institutional contexts of digital media systems in a multilevel, crossnational comparative research design. A theoretical model is proposed for describing contemporary digital media systems, applied through cluster analysis to a set of 22 European countries. Four digital mediascapes/media system clusters are identified. Regression analysis shows the influence of macro-level media systems on micro-level audience preferences for different media. The media system clusters are related to data on media use from the nine countries in the “audiences across media” study. The findings strongly support the explanatory power of structural aspects at the macroinstitutional level for audience choices in terms of both legacy and Internet-based media.

Izvorni jezik
Engleski

Znanstvena područja
Politologija, Informacijske i komunikacijske znanosti, Sociologija

POVEZANOST RADA