Naslov
Public Relations in Fashion and Textiles: Focus group research

Autori
Salopek Čubrić, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings of 6th International Textile Conference / - Tirana : Department of Textile and fashion at polytechnic University of Tirana, 2014, 229-238

ISBN
976-9928-171-14-6

Skup
6th International Textile Conference

Mjesto i datum
Tirana, Albanija, 20.11.2014

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
public relations ; fashion ; qualitative research ; focus group ; skills

Sažetak
In the focus of this research are the soft skills that are needed for successful public relations in fashion and textile. Due to a number of advantages, the focus group is chosen to investigate the topic and get up-to-date views of PR specialists. Within the investigation in the focus group, the following issues are explored: preparedness of participants after formal education on work in fashion PR, how their career progressed since graduating and what suggestions they have for the educational institutions. The dominant view of participants in focus group is that the personal skills are the most important, for success in PR business. In regard to additional, non-listed skills that may be important for public relations, participants gave a strong accent to social media skills.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija

POVEZANOST RADA