Naslov
Methodological approaches to modern publishing: current constrains and future prospects

Autori
Velagić, Zoran ; Pehar, Franjo

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, ostalo

Skup
By the Book: the book and the study of its digital transformation

Mjesto i datum
Firenca, Italija, 23.05.2014. - 24.05.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
Publishing; publishing studies; publishing studies methodology

Sažetak
The aims of this paper are to examine why the growing field of publishing studies still miss reliable methodological and theoretical background, and to indicate possible points for further considerations on such background. It was already noticed that book history, as the discipline that has researched books, publishing, reading practices etc. heavily determined methodological approaches in publishing studies. However, “replanting” approaches from one discipline to another was mostly limited to discussions about possibilities of single models, such as Robert Darnton’s model of communication circuit or Elizabet Eisenstain’s approach to the culture of print as communication instrument. Not even critiques of such models within their parent disciplines or alternative models were considered while transmitting them to the new field and the concept of a book history as intrinsically interdisciplinary field consisting of history, literature and bibliography was eluded. Sociology has been another discipline that offered models and approaches to publishing studies. For example, John B. Thompson’s insight into Pierre Bourdieu’s fields of cultural production resulted with construction of publishing fields, while Laura J. Miller adopted researches into the culture of commerce and consumption to analyse and explain the modern bookselling. All such approaches, either rooted in book history or sociology appear as acceptable hints for research questions, but not a single one of them could embrace all the challenges of the new field ; as transplants they are not sufficiently flexible and extensive for research into dynamics and contexts of modern publishing which is distinctively characterized by interleaving of p- and e- environments. Thus, the suitable methodology and theory for publishing studies should not be imported, but build up inside the discipline, paying full attention both to present changes and century’s long routines, accepting necessity for multidisciplinary approach, and embracing three pillars omnipresent in any publishing endeavour: contents, technologies and practices.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA