Naslov
The aspect of modular production within the concept of marketing

Autori
Novak, Ivan ; Šaravanja, Bosiljka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings of the 7th International Textile, Clothing and Design Conference 2014 - Magic World of Textiles / Dragčević, Zvonko ; Hursa Šajatović, Anica ; Vujasinović, Edita - Zagreb : Tekstilno-tehnološki fakultet Sveučilišta u Zagrebu, 2014, 598-603

ISBN
978-953-7105-54-9

Skup
7th International Textile, Clothing and Design Conference 2014 - Magic World of Textiles

Mjesto i datum
Dubrovnik, Hrvatska, 05.10.2014. - 08.10.2014

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
modular production; marketing; mass customization; team work; clothing

Sažetak
This paper explores certain aspects of possible conceptual relationship between concept of modular production system (MPS) and some key factors of marketing concept (MC). It provides an overview of fundamental marketing concept principles as well as modular production system (MPS) principles, and gives an outline of basic procedures necessary for their successful application within marketing concept in order to ensure reduced production downtime, increase productivity, a good brand image in the customer's perception, maintain tight deadlines delivery and many other in paper mentioned advantages. The given examples help to understand the idea of connecting modular production system (MPS) and marketing concept (MC). So, the extent of financial assets allocated to MPS segment will largely be determined by business operation and company results. Marketing concept can be relevant to establishment of a functional MPS plan.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija, Ekonomija

POVEZANOST RADA