Naslov
Perspectives of Fashion Design as a part of the Creative Industry – Case of the Croatian fashion designers

Autori
Grilec Kaurić, Alica ; Mikulić, Josip ; Lovrenčić Butković, Lana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
2014 M-SPHERE Book of Papers SELECTED PAPERS PRESENTED AT 3RD INTERNATIONAL M-SPHERE CONFERENCE FOR MULTIDISCIPLINARITY IN SCIENCE AND BUSINESS / Vranešević, T. - Zagreb : Accent Press, 2014, 300-304

ISBN
978-953-7930-06-6

Skup
3rd International M-Sphere Conference For Multidisciplinarity in Business and Science - M-Sphere

Mjesto i datum
Zadar, Hrvatska, 02.10.2014. - 04.10.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
fashion design; creative industry; SWOT analysis; marketing strategies

Sažetak
Fashion design is a part of growing and fast developing creative industry. Researchers, when doing researches in fashion, mostly focus on textile and apparel industry and fashion designers remain unexplored. In this paper, economic importance of fashion designers, as part of creative industry, is defined and explained as well as marketing strategies they are using. Secondary and primary data sources are used (interviews with Croatian fashion designers). Furthermore, the SWOT analysis of Croatian fashion designers is presented in the paper and the research objectives - defines specific marketing strategies of fashion designers and analyses their economic perspectives, are achieved.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA